Strategic guidance for small business owners and founders — the kind of brand and growth thinking usually reserved for companies that can afford a fractional CMO. Two practices: Small Business Consulting for existing businesses, and New Ideas for founders validating something new. Every engagement starts with free first work.
Brand strategy, competitive positioning, and growth planning — built on 35 years inside major global brands across action sports, energy, food, fitness, and more. Now applied to the businesses and founders who can't afford a big agency and don't need one.
I work with two kinds of clients. Owners running existing businesses who've outgrown DIY. And founders with a new idea who need to know it's real before they spend the money to find out.
You've grown the business with hustle and instinct. To get to the next level you need brand strategy, competitive positioning, and a real growth plan — not another digital agency selling you ad spend management. Fractional CMO-level thinking at small-business pricing. Month-to-month. No agency contracts.
See what's included → 02 — NEW IDEASYou have an idea for a new business, product, or service. You believe in it. But you don't know if it's viable, where it sits in the market, or what it would take to launch. We give you what friends, family, and free AI tools can't: an honest, market-informed read on whether the idea has legs — and if it does, a real plan to bring it to life.
See what's included →There's no shortage of marketing services. Web designers. Social media managers. Google Ads consultants. Branding shops that hand you a logo. What's missing is the strategic layer above all that — the brand positioning, competitive analysis, and growth planning that determines whether any of the execution actually moves the business forward.
That's the work I did for 35 years inside major global brands. It's the difference between a business that grows because the marketing is well-executed and a business that grows because the strategy was right in the first place.
Trailhead is built for the owners and founders who need that strategic layer but can't afford a fractional CMO at $4–15K a month and don't need a full-service agency. Every engagement starts with free work — you see the thinking before any money changes hands.
