For owners running existing businesses doing $100K to $1M in revenue. The brand and growth strategy you'd get from a fractional CMO — at a price that actually fits a business your size.
We're not a digital agency. We don't manage your ads or build your website. We tell you what to say, who to say it to, and why it matters — then help you execute or hand it off to the right people.
The deliverable is a written Growth Audit — not a slide deck, not a generic template. Built from a free upfront Recon (I do the public-data homework before you spend anything), a structured intake to understand the inside of the business, and a 60–90 minute working session where we pressure-test the recommendations with you in the room.
The Growth Audit covers your competitive landscape, where you sit in the market, a SWOT grounded in your specific situation, and 5 to 10 prioritized growth opportunities — each with rationale and a "next Monday" first move. By the end you have a 30-day action plan you can execute on your own, or with Trailhead as your ongoing strategic partner.
Trailhead isn't a digital marketing agency. No managing Google Ads, no running your social media, no redesigning your website. No bookkeeping, no tax strategy, no sales-team training. What I do is the strategic layer above all of that — brand, positioning, growth planning. When execution is needed, I'll connect you with the right partners.
Every engagement starts with a free Growth Snapshot. You see how I think before any money changes hands.
A free Growth Snapshot I build from public data — your website, social, reviews, competitive landscape. Three strengths, three opportunities, one quick win you can act on next Monday. Delivered as a one-page PDF before any conversation about money.
If the Snapshot resonates, you complete a structured Trailhead intake and we spend 60–90 minutes together — virtual, working session, not a sales pitch. We pressure-test the recommendations against the inside of your business in real time.
A written multi-page document delivered within 48 hours of the session. Competitive landscape, full SWOT grounded in your situation, 5–10 prioritized growth opportunities, and a 30-day action plan with "next Monday" specificity.
Some clients want a senior strategic partner alongside them as they execute. Two strategy calls a month, marketing calendar review, campaign feedback, and quarterly Growth Plan refreshes. Month-to-month. Cancel anytime. No agency contracts.
