The Tune is a custom AI playbook calibrated to your specific path, your role, and your goals. Not a course about AI tools. Most people are using AI wrong — The Tune is how you use it right, built for how you actually work.
Like a bike mechanic tunes your suspension to your weight and the trails you ride, or a ski tech tunes your edges to the snow you'll face — The Tune calibrates your AI practice to your situation. No generic prompts. No off-the-shelf templates.
Available as an add-on to any First Tracks engagement. Built on 35 years of watching how work actually gets done — and watching the current shift happen from inside it.
Not because they're lazy or stupid. Because nobody taught them what the right way looks like. The Tune names the two failure modes most people are stuck in — then teaches the third: the way AI should actually be used.
Ask a question, read the answer, done. No iteration, no verification. Most people live here — using a Ferrari to drive to the mailbox, then getting frustrated when the answers come back generic. The tool is doing a fraction of what it could.
Have the AI write the thing, submit it as your own. Unethical, brittle, increasingly easy to detect. The hidden cost isn't getting caught — it's becoming someone who can't do the work without the tool. The skill underneath never develops.
You're still playing the game — you just get stronger at it. Use AI to extend what you can do: research a major, draft a cover letter, talk through a decision, learn a skill. Not a cheat. A multiplier on you.
Not one assistant — a roster of specialists. Your finance brain, your marketing brain, your operations brain, available when you need them. Same expertise small businesses used to pay agencies for, now on demand.
Build, validate, prototype, market — together. AI as the technical co-founder you don't have, or the strategist you can't yet afford, or the second pair of eyes that catches what you missed. Equal in the work, invested in the outcome.
On one side: an endless feed of free YouTube tutorials, generic prompt libraries, and "10 ChatGPT hacks" content. Shallow, generic, not personalized to who you are or what you do. On the other side: enterprise AI tools and corporate training programs built for large organizations, priced beyond what most individuals can access.
Nobody is sitting down 1-on-1 with a 17-year-old picking a major, or a 22-year-old facing a rewritten job market, or a 28-year-old breaking out of a stalled first role — and saying: "Here's how you should be using AI for your specific situation. And here's how to do it without losing the skill underneath."
That's the gap. The Tune fills it.
The structure is consistent. The content is unique to your situation — your path, your goals, your language.
A short pre-work questionnaire (5–10 minutes) that captures your specific path, your goals, and where you are with AI today. This is the data that makes everything else custom instead of generic.
A written document — about 4 to 6 pages — built for you and only you. Your workflows, your use cases, your language. Not a template you fill in. A playbook with your name on it.
A live working session, virtual. I walk you through the playbook in real time, demonstrate the workflows, and answer the questions that always come up. Not a lecture.
15 to 20 starter prompts, written for your specific situation. Copy-paste ready, tagged by use case — research, writing, ideation, analysis, decision-making.
Email support for the first two weeks. Questions, troubleshooting, refinements as you put the playbook into practice. The first two weeks are when most of the friction happens.
Three specific AI workflows you commit to using in the first week. Concrete, time-bound, tied to your stated goals. This is what separates behavior change from a document that gets read once and forgotten.
The Tune attaches to any First Tracks engagement. The framework is consistent across tiers; the customization is unique to your stage of the journey.
How to use AI to explore careers, research college options, ideate on side projects, and accelerate learning — without crossing the line into academic dishonesty. Built for the moment when AI literacy and integrity matter at the same time.
See The First Mile → 02 — THE OVERLOOK · $99How to use AI in the job market that's actually here — research-grade company analysis, application customization, portfolio building, and interview prep. Plus how to use AI in your major in ways that build skill rather than replace it.
See The Overlook → 03 — THE SWITCHBACK · $129How to use AI to accelerate inside your current role, research adjacent paths you're considering, and build the skills that make a pivot real. The version of AI literacy that matters when work is already on the line.
See The Switchback →The people who learn to work in it now will pull ahead. The ones who don't will get left behind — or replaced. I've spent 35 years inside major brands — Airwalk, Red Bull, CLIF Bar, Equinox, Oishii — watching how work actually gets done. I've seen workplaces evolve through every major shift, and I've watched the current one happen from inside it: who's adapting, who's stuck, who's getting displaced, who's pulling ahead.
The Tune teaches what I've learned the hard way — by watching, working, and refining my own approach through real-world reps. It's tool-agnostic by design. Specific AI tools will change every six months; the principles won't. What you learn in The Tune will still apply when the next model launches.
