For first-time founders, side-hustle builders, and existing operators thinking about a new product or service. The honest, market-informed assessment you can't get from friends, family, or free AI tools.
If the idea has legs, I'll show you exactly why and build the launch strategy around it. If it doesn't, I'll tell you that too — and save you the money you'd have lost finding out the hard way.
Most founders don't fail because their idea was bad. They fail because nobody told them it was bad early enough. Friends say "that's a great idea." Free AI tools spit out a viability score in 60 seconds. Neither one will save you from a $50,000 mistake. We will.
The deliverable is a written Validation Report — built from a free upfront Spark Check (I do the initial market research before you spend anything), a category-specific intake about your idea, and a working session where we pressure-test the concept against the market. The report ends with a verdict: go, no-go, or pivot — with rationale, conditions, and a path forward.
Trailhead isn't an AI idea-validator that generates a score from an algorithm. Not a business plan service that produces 40 pages for your bank. Not an incubator — no equity, no cohort. Not legal or accounting — no LLCs, no financial models. What I do is real market research and honest strategic judgment. Then, if the idea passes, I build the launch.
Every engagement starts with a free Spark Check. You see how I think about your idea before any money changes hands.
A free one-page Idea Snapshot built from initial market research, competitive landscape, and a positioning read. Three things working, three things to watch, and my honest first take on the concept. No cost, no commitment.
If the Spark Check resonates, you complete a category-specific intake — physical product, service, retail, digital, food and beverage. Then a 60–90 minute working session where we pressure-test the concept against real market data.
A written multi-page document delivered within 48 hours of the session. Market analysis, competitive landscape, target customer profile, unit economics read, risk factors, and a verdict — go, no-go, or pivot — with conditions and a 30-day plan if it's go.
For ideas that pass validation, I build the comprehensive go-to-market plan: brand positioning, voice, channel strategy, 90-day launch calendar, and budget. Two to three working sessions and a launch-ready playbook delivered as your founder's handbook.
